Tuesday, February 8, 2011

Eco-Friendly Fashion at H&M

by Green Fashionista

Yes, it's true! H&M will launch an organic cotton, organic linen  and recycled polyester in many shades of white in April.
Ann-Sofie Johansson, H&M head of design, said: “The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”
I think this is great for fashion and I am sure we will see more major retail outlets adding organic fashion lines to their merchandise.

For more: http://www.ecorazzi.com/2011/02/05/hm-launching-new-eco-friendly-line-in-april

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